Mastering Public Speaking: Structure, Engage, Persuade

This immersive training guides you to turn every speaking opportunity into a compelling moment. You will develop confidence, vocal presence, and posture while learning to structure clear and impactful messages. You will master all aspects of communication - verbal, paraverbal, and non-verbal, while managing stress, capturing and holding your audience’s attention, and handling objections effectively. Through role-playing, practical exercises, and personalized feedback, you will leave with concrete tools to persuade and communicate with impact, integrating pitch and storytelling techniques tailored to any professional context.

This training will cover the following topics:

• Fundamentals of Communication
• • Verbal Communication: Word choice and message impact
• • Paraverbal Communication: Voice, breathing, and mastering silence
• • Non-Verbal Communication: Posture, gestures, first impressions
• Stress Management:
  • Understanding the mechanisms of stress
  • Turning stress into a performance lever
  • Practical breathing and grounding techniques
• Structuring an Impactful Message:
  • Different reasoning strategies to organize ideas
  • Building a clear, coherent, and persuasive speech
• Capturing and Maintaining Attention:
  • Credibility (ethos)
  • Logic and structure (logos)
  • Emotion and connection (pathos)
• Persuasion and Engagement:
  • Designing an effective engagement plan
  • Handling objections methodically
  • Using active listening and questioning techniques
• Pitch & Storytelling:
  • Crafting a powerful pitch
  • Using storytelling to leave a lasting impression
• • Final Practice Session with Personalized Feedback

By the end of this training, participants will be able to:

• Identify and explain the key components of communication (verbal, paraverbal, non-verbal).
• Analyze their own communication posture and identify areas for improvement.
• Apply breathing and grounding techniques to manage stress in speaking situations.
• Structure a speech using various strategic reasoning methods (chronological, thematic, contrasting, diagnostic).
• Build a clear and impactful pitch.
• Adapt messages to capture and retain audience attention.
• Handle objections effectively using active listening and questioning.
• Design and deliver a structured and convincing presentation tailored to their professional context.

The training is based on an active, experiential pedagogy:

• 70% practice / 30% structured input
• Progressive role-playing exercises
• Collective and individual feedback
• Learning through experimentation