Master class: Increase efficiency in UX research with AI tools (Mistral LeChat, ChatGPT, Gemini…)

Digitalisation is changing the way we research, analyse and make decisions. But which AI-supported tools offer real added value in the research process? And how can they be used sensibly and efficiently?

Our practice-orientated workshop offers a structured introduction to the world of artificial intelligence and shows you how you can use the latest AI tools for your daily work. We attach particular importance not only to imparting theoretical knowledge, but also to trying out the tools directly in practical scenarios.

This not only gives you an overview of the possibilities, but also enables you to make an informed judgement as to which solutions are suitable for your specific tasks. The focus is on the central phases of the research process - from creating guidelines to conducting interviews and analysing - and on the differences in quality that become apparent in practical application.

Why you should not miss this workshop

The workshop is aimed at everyone working in the research field who wants not only to understand AI, but also to use it in a targeted way. Whether you already have experience with AI-supported tools or are just starting out, this workshop will give you the tools you need to work smarter, more efficiently and with an eye to the future. 

The participants of our workshop benefit from

• Direct practical relevance: We don't just test the tools, we apply them to realistic scenarios.
• Sound evaluation expertise: After the workshop, you will know exactly which AI tools are useful and when they have their limits.
• More efficiency in your day-to-day research: Save time and resources by using AI specifically for repetitive or time-consuming tasks.
• Individual use cases: We discuss together how AI tools can make your specific day-to-day work easier.

• Presentation of common tools in the research process
• Creating guidelines with AI – the right prompting is crucial
• Conducting interviews using AI bots – opportunities and limitations
• Interview analysis with AI – how data becomes insights
• Recognising AI potential in everyday work – looking to the future

Key topics covered:  

• Quality of results: How precise and reliable are the generated contents  
• GDPR compliance: Which tools are legally compliant  
• Practical benefits: Which applications bring real added value to everyday work  
• Prompt techniques for better and more relevant questions  
• Testing different interview bots and experiencing their advantages and disadvantages first-hand  
• Structured and meaningful results through targeted prompt techniques  
• Automated frequency analyses with AI 

• try out various AI tools in the research process and learn about their strengths and weaknesses
• be able to better assess the quality and reliability of AI-generated results
• know how to get the best results from AI tools through targeted prompting
• develop your own ideas on how artificial intelligence can support you in your daily work.
• Identify time-consuming, repetitive activities that can be supported by AI
• Evaluate which AI tools are GDPR-compliant and legally safe to use
• Apply prompt techniques to generate structured and meaningful analysis results

Workshop with hands-on activities