Cours pour développeurs web : optimiser un site pour AI Overviews et moteurs de réponse (LLMO/GEO) via données structurées, crawl/indexation, robots.txt et performance (CWV/INP) pour gagner en citations et visibilité.
Utiliser les techniques de modélisation pour améliorer la précision d’une partie des exigences figurant dans le cahier des charges
Dive into the fundamentals of journey mapping with this immersive 1,5 day course. Combining theory, hands-on exercises, and real-world data collection, this program equips participants with the tools to understand, map, and improve user experiences based on real insights.
This 3-day (24-hour) in-depth training provides a structured approach to identifying, prioritising, and aligning user needs with business objectives. Through practical exercises, real-world case studies, and hands-on applications, participants will develop a strong ability to balance user-centric design with strategic business goals, ensuring sustainable product success.
A hands-on Unity workshop focused on rapid 2D game development for Game Jams. Patricipants learn practical workflows, essential gameplay systems, and habits to quickly prototype, build, and finish playable games under time pressure.
Apprendre à créer une identité visuelle cohérente avec Adobe Illustrator, en concevant un logo et une charte graphique adaptés aux usages numériques professionnels.
This practical three-day training introduces participants to the fundamentals of digital marketing, starting with brand development, followed by campaign design, and concluding with campaign analytics and marketing automation. Participants learn how to define brand identity, identify target audiences, develop clear marketing messages, and design digital marketing campaigns across platforms such as Instagram, Facebook, LinkedIn, and websites. The training also introduces simple AI tools that assist with generating marketing ideas, captions, and content plans. Participants also explore how automation tools such as n8n can support marketing tasks such as organising content and monitoring campaign activities. Through practical exercises and real-world examples, participants design a complete digital marketing strategy and campaign for a selected brand.
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