Bootcamp: How to Become an IT Product Manager
This hands-on bootcamp is designed for professionals looking to pivot into a product management role. Over five interactive sessions, participants will learn the essential skills, frameworks, and mindset of modern product managers by engaging in activities such as customer discovery, writing PRDs, MVP definition, prototyping, and PM interview simulations.
The bootcamp also includes personal branding work, including CV and LinkedIn updates tailored to product roles, mock interviews, and an opportunity to build a prototype using no-code/AI tools. Based on real-world experience, including insights from Amazon PM practices, this course bridges theory and practice for career switchers and aspiring product managers.
Content
The training will cover the following:
What Do PMs Really Do? (And Could You Be One?)
- Overview of the PM role
- PM vs. Product Owner vs. Project Manager
- Product competencies and skills framework
- Career paths and PM specializations (core, growth, platform, etc.)
- Exercise: Role Self-Assessment & Transferable Skills Mapping
Identifying Customer Problems (CX & UX Friction Lab)
- Overview of customer discovery techniques
- Customer Journey Mapping (with real examples like Airbnb & Netflix)
- Opportunity Solutions Tree (by Teresa Torres)
- Overview of Jobs-to-be-Done (JTBD)
- Overview of customer research (qualitative and quantitative)
- Exercise: Real Product CX Audit (e.g., Airbnb, Netflix)
MVP Thinking, Prioritization & PRDs
What is an MVP
- Prioritization frameworks: RICE, Kano
- PRD: Structure and purpose
- Success metrics for your product - and for your CV!
- Aligning MVP scope with user needs and tech feasibility
Exercise: Write Your First PRD
- Based on Day 2’s exercise, participants:
- Define a customer problem and goal
- Create 1–2 user personas
- Prioritize features for MVP
- Write a simplified PRD with user stories and success metrics
Prototype & Iterate (No-Code AI Edition)
- Wireframe vs UX Mock vs Prototype: when to use each
- Intro to AI prototyping tools: Lovable, Bolt, v0, Replit, etc.
- Peer review and iterative design thinking
- Exercise: Build a Prototype in 90 minutes
Interviews, CV, and PM Career Strategy
- PM interview formats: product sense, behavioral
- Structuring your CV from a PM perspective
- How AI is reshaping the PM role and how you can leverage AI to become a PM
- Live insights from the instructor’s Amazon PM experience
- Exercises:
- Mock PM Interview Simulation
- Rewrite Your CV & LinkedIn – PM Edition
Learning Outcomes
By the end of this training, participants will be able to:
- Understand the scope, mindset, and tools of a product manager
- Identify real customer problems using UX heuristics and CX mapping
- Write a structured PRD and define MVP features
- Prototype a product idea using no-code AI tools
- Perform confidently in PM-style interviews
- Reframe their CV and LinkedIn for product roles
- Define a concrete action plan to move into product management
Training Method
Interactive lectures, peer exercises, role-play, group discussions, hands-on tool practice, and real-time feedback.
Certification
Certificate of ParticipationPrerequisites
None. Ideal for professionals from operations, UX, business, engineering, or project management backgrounds interested in transitioning to product. Participants are encouraged to sign up to the free versions of Lovable, Bolt, v0, and Replit as they will use these AI prototyping tools during the bootcamp.
Planning and location
10:00 - 16:00
10:00 - 16:00
10:00 - 16:00
Your trainer(s) for this course
Sergio Luna
See trainer's courses.Sergio Luna is a seasoned Product Manager and instructor with 9+ years of experience driving innovation in e-commerce, video streaming, and tech platforms. At Amazon, he led cross-functional teams to launch and scale the company’s first live chat and chatbot support application, empowering +50,000 merchants across 15 countries. His track record spans customer-facing experiences, platform solutions, and internal.
Beyond the industry, Sergio is committed to teaching the next generation of product leaders. Since 2018, he has taught at Product School and guest lectured at top universities, mentoring +60 students and professionals seeking to break into product. His teaching style blends real-world case studies with practical frameworks that learners can apply immediately.