Master class: Increase efficiency in UX research with AI tools
Digitalisation is changing the way we research, analyse and make decisions. But which AI-supported tools offer real added value in the research process? And how can they be used sensibly and efficiently?
Our practice-orientated workshop offers a structured introduction to the world of artificial intelligence and shows you how you can use the latest AI tools for your daily work. We attach particular importance not only to imparting theoretical knowledge, but also to trying out the tools directly in practical scenarios.
This not only gives you an overview of the possibilities, but also enables you to make an informed judgement as to which solutions are suitable for your specific tasks. The focus is on the central phases of the research process - from creating guidelines to conducting interviews and analysing - and on the differences in quality that become apparent in practical application.
Why you should not miss this workshop
The participants of our workshop benefit from
- Direct practical relevance: We don't just test the tools, we apply them to realistic scenarios.
- Sound evaluation expertise: After the workshop, you will know exactly which AI tools are useful and when they have their limits.
- More efficiency in your day-to-day research: Save time and resources by using AI specifically for repetitive or time-consuming tasks.
- Individual use cases: We discuss together how AI tools can make your specific day-to-day work easier.
Content
- Presentation of common tools in the research process
- Creating guidelines with AI – the right prompting is crucial
- Conducting interviews using AI bots – opportunities and limitations
- Interview analysis with AI – how data becomes insights
- Recognising AI potential in everyday work – looking to the future
Learning Outcomes
- try out various AI tools in the research process and learn about their strengths and weaknesses
- be able to better assess the quality and reliability of AI-generated results
- know how to get the best results from AI tools through targeted prompting
- develop your own ideas on how artificial intelligence can support you in your daily work.
Training Method
Workshop with hands-on activities
Certification
Participation OnlyPrerequisites
solid understanding of user experience (UX)
Planning and location
09:00 - 18:00
ESCO Occupations
Your trainer(s) for this course
Tara Bosenick
Tara Bosenick has been working as a UX specialist since 1999 and has helped to establish and shape the industry in Germany on the agency side. She specialises in the development of new UX methods, the quantification of UX and the introduction of UX in companies.
With her many years of experience in conducting qualitative research, she supports teams in conducting methodologically sound user interviews. At the same time, she has always been interested in developing the "coolest" corporate culture possible in her companies, in which fun, performance, team spirit and customer success are interlinked. For several years, she has therefore been supporting managers and companies on their way to more New Work / agility and a better employee experience.
She is one of the leading voices in the UX, CX and employee experience industry.