This 12-hour “Journey Mapping” course is designed to provide participants with a thorough understanding of the journey mapping process, from research to actionable recommendations. Participants will actively engage in field research, collecting real user data through interviews or observations, and translating these findings into actionable journey maps. By focusing on real-world scenarios, the course ensures participants develop a strong ability to connect with user needs and deliver meaningful UX improvements.

By the end of the course, participants will have practiced every stage of the journey mapping process, from identifying user pain points to creating a complete journey map and proposing actionable design recommendations.

• Introduction to Journey Mapping
• Research techniques to gather data for journey mapping
• Collecting user data on the field
• Synthesizing research findings
• Building the Journey Map
• Identifying opportunities for improvement
• Aligning journey maps with business and product goals

By the end of this course, participants will be able to:

• Conduct effective user research using interviews and observations
• Synthesize findings to identify user pain points, needs, and goals
• Create an actionable journey map that visualizes user experiences
• Develop UX recommendations based on journey mapping insights

This training uses a combination of

• Interactive lectures with real-world examples
• Group discussions to analyze user journeys in different industries
• Hands-on exercises: Participants will create their own journey maps using sample data and case studies
• Feedback sessions to refine journey maps and improve understanding