Understanding user needs is critical, but effectively prioritising them while ensuring alignment with business goals is the key to impactful UX and product strategies.

This 24-hour training program equips participants with the methodologies and frameworks to collect, analyse, and prioritise user needs while keeping business objectives at the core. Participants will engage in hands-on exercises, role-playing scenarios, and group discussions to simulate real-world decision-making processes.

Through user research, prioritisation frameworks, and stakeholder alignment techniques, attendees will leave the course with actionable skills that they can apply immediately in their projects.

By the end of the course, participants will master structured prioritisation processes, enabling them to make informed UX and product decisions that drive both user satisfaction and business success.

• Understand the fundamental principles of user needs prioritization
• Identify and analyze user expectations and frustrations through research methods
• Collect field feedback: interviews, observations, and surveys
• Synthesize user data to extract actionable insights
• Discover and apply prioritization frameworks (MoSCoW, RICE, etc.)
• Evaluate the impact of user needs on business and product objectives
• Align UX prioritization with company constraints and strategies
• Build a decision-making process based on data and strategic objectives
• Translate user priorities into concrete actions for design and development

• Effectively collect and analyse user needs using various research methods
• Apply prioritisation frameworks to make strategic UX and product decisions
• Align UX efforts with business goals for maximum impact
• Communicate and defend prioritisation decisions to stakeholders
• Create a prioritisation roadmap that balances user needs with business success

This course combines:

• Interactive lectures with real-world examples
• Hands-on group exercises for practical application
• Live case studies and role-playing activities
• Peer discussions and feedback sessions to refine prioritisation skills