Product Marketing: Go to market strategy for launching successful products
This course is designed to equip learners with the core concepts in product marketing and go-to-market strategies for digital products. It delivers a blend of theory, real-world examples, hands-on exercises and case studies focused on the core areas of product marketing such as market research, customer segmentation, competitive positioning, marketing channels and more.
Content
This course is designed to equip learners with the core concepts in product marketing and go-to-market strategies for digital products. It delivers a blend of theory, real-world examples, hands-on exercises and case studies focused on the core areas of product marketing:
- Market research
- Customer segmentation: personas and methodologies
- Competitive positioning frameworks
- Product value proposition
- Effective content marketing strategies
- Navigating marketing channels
- Success metrics: revenue, churn, CAC, LTV, and more
- The role of the Product Marketing Manager
Learning Outcomes
Upon completion, learner will be able to:
- Understand the key concepts of bringing a digital product to market
- Practice frameworks and methodologies for market analysis, value proposition, customer segmentation and competitive positioning.
Training Method
The objective of this course is to introduce the fundamental concepts of marketing for digital products and the processes involved in bringing a product to market. Learners will engage in hands-on activities that allow them to apply these product marketing concepts in real world scenarios.
Organised By
Digital Learning Hub Luxembourg
Certification
Participation OnlyPrerequisites
There are no prerequisites
Planning and location
09:00 - 16:00
09:00 - 16:00
Learning Track
This course is part of the following learning track(s) and can be booked as a stand-alone training or as part of a whole:
ESCO Occupations
Your trainer(s) for this course
