Throughout this immersive training, you’ll discover how to leverage the full potential of AI to optimize your campaigns, design hyper-personalized offers, and deeply analyze customer behavior.

Step by step, we’ll explore the tools and techniques that enable you to go beyond traditional marketing approaches. For instance, you’ll learn how to clone a voice or how to generate AI-powered podcasts. 

To keep things concrete and engaging, we’ll study various real-life examples from different industries (e-commerce, SaaS, retail, and more), so you can understand how other companies have successfully integrated AI into their marketing strategies. 

We’ll also look at the latest innovations in predictive analytics, natural language processing, and image recognition—cutting-edge fields that are becoming increasingly crucial in building modern customer relationships.

This workshop isn’t just about theory. You’ll get hands-on experience with practical, user-friendly tools—even if you don’t have advanced technical skills. The goal is to give you the keys to design and run high-performance campaigns while staying agile in an ever-changing market.

By adopting a more innovative approach powered by artificial intelligence, you’ll be able to develop more impactful marketing strategies, strengthen customer loyalty, and drive sustainable growth for your business. 

• Introduction to genAI & Ice Breaker Exercise
• AI in Markting – Fundamentals & Trends
• Identifying High Impact AI Opportunities
• AI tools
• Building an AI-driven Campaign
• Ethical considerations & Responsible AI

• Practical Skills: Gain hands-on experience with AI tools and techniques tailored to marketing.
• Strategic Insight: Learn how to apply AI to real business scenarios, from customer segmentation to campaign optimization.
• Competitive Edge: Develop AI-driven strategies that set your organization apart in a rapidly evolving market.
• Expert Guidance: Benefit from the experience of industry professionals who’ll help you navigate challenges and ethical considerations.

• Interactive Hands-On Workshop
• Kolbs Learning Cycle + Gamification